Case for Making

Venetian Red Individual Watercolor

A deep and warm earth color similar to an intense scarlet, this paint is opaque and lightfast with a smooth and consistent texture.

This pigment comes from the southern Italian Alps, a rich source of very old earth pigments preserved by overlapping volcanic rock formations. CfM's Venetian Red consists almost entirely of ferric oxide derived from hematite, a mineral form of iron oxide.  

Ships in 1-2 days 

Case for Making is a storefront offering handmade watercolors and a line of letterpress watercolor paper goods all made in-house, presented alongside a curated selection of our favorite creative supplies. Check out their online workshops over at, which have been designed to encourage process-focused exploration. Their practice is to recognize the presence of creative inquiry in multiple forms, and to provide space for engaging in and valuing this work.

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